Internet has brought with it the birth of bad and good things. It is now easy for your good name to be used by many people who can destroy it and it can be hard for you to know who they are. Sometime someone can say something true or false which is negative, sometime it can be obsolete but it can damage your opportunity for the future.
If you are aware of what someone is thinking about your brand, you have to be aware of how to do reputation Management effectively and faster to safeguard your brand. If your company is being defamed or slandered, if you can take immediate action, it may lead to serious problems.
To manage your reputation, you have to respond faster to the comments and reviews. If the information is not checked, it may spread like the wildfire on the social media. If you respond at once, it can be the way that you can minimize damage. This helps the people who view the message to view also the comment you made on it.
You should not delete a certain comment unless it is necessary to do so. If the message is not offensive, racist or even in poor taste, if you delete the message it may not be the best options. If you delete the negative comment, it may be perceived like covering that you are guilty and that you are covering up for that issues. The best way is to respond to the comment instead of trying to delete it.
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