Customers ask AI first
Many people now ask AI assistants for recommendations before visiting any website.
Overview
What is AI search optimisation?
AI search optimisation is the practice of making your brand visible, accurately described and recommended in AI-generated answers. It is often called AEO (answer engine optimisation) or GEO (generative engine optimisation).
AI assistants build answers from content they can access and trust: your website, other websites that mention you, reviews, directories and structured data. If your information is unclear, hard to crawl or rarely mentioned elsewhere, AI tools are more likely to recommend a competitor.
We improve all of these signals — the structure and clarity of your content, your brand’s presence across trusted sources and the technical setup AI crawlers rely on — and track how often you appear in AI answers for the questions your customers ask.
What AI tools look for
Clear, direct answersContent that answers questions plainly
Mentions across the webReviews, directories, articles
Accessible, structured siteCrawlable pages and schema
Example
“What is a good Shopify SEO agency for a fashion store?” — AI assistants name a few brands. AEO/GEO is how you become one of them.
In short: AEO/GEO makes your brand easy for AI to find, trust and recommend.
Why it matters
Why AI search matters for your business
Search behaviour is changing fast, and AI answers increasingly shape buying decisions.
AI Overviews take the top spot
AI summaries often appear above traditional results for informational searches.
Fewer, more qualified visits
Visitors who arrive from AI answers have often already decided you are a good fit.
Trust by association
Being cited by AI tools builds credibility with potential customers.
Early-mover advantage
Most competitors have not optimised for AI search yet.
Supports traditional SEO
The same improvements usually help your Google rankings too.
What we do
Our AI search optimisation services.
A complete AEO / GEO programme, from visibility audit to ongoing tracking.
01
AI Visibility Audit
We test how AI assistants currently describe your brand, products and competitors for the questions your customers ask. You see where you appear, where competitors appear instead, what AI tools get wrong about you and which sources they rely on.
Ask about AI visibility audits →What we do
- Prompt research for your market
- Testing across major AI assistants
- Competitor share of voice
- Accuracy of brand descriptions
- Source and citation analysis
02
Answer-First Content Optimisation
AI tools favour content that answers questions clearly and directly. We restructure key pages with concise answers, clear headings, lists, tables, definitions and FAQs, and create new content for important questions you do not yet cover.
Ask about answer-first content →What we do
- Question research
- Answer-first page structure
- FAQ and comparison content
- Clear facts, specs and pricing
- Content for missing questions
03
Brand Entity & Mention Building
AI assistants learn about brands from many sources, not just your website. We strengthen your brand entity with consistent information across directories, profiles, review sites and industry publications, and earn mentions in content AI tools trust.
Ask about entity building →What we do
- Consistent business information
- Directory and profile optimisation
- Review strategy
- Digital PR and expert mentions
- Wikipedia-style entity clarity
04
Technical Setup for AI Crawlers
We make sure AI crawlers can access and understand your site: robots rules for AI bots, fast server-rendered pages, structured data for your organisation, products and FAQs, and an llms.txt file that summarises your key pages.
Ask about AI technical setup →What we do
- AI bot access in robots.txt
- Organization and product schema
- llms.txt setup
- Crawlable, fast pages
- Clean site structure
05
AI Visibility Tracking & Reporting
We track how often and how accurately your brand appears in AI answers for a defined set of questions each month, alongside referral traffic from AI tools in your analytics — so you can see progress over time.
Ask about AI visibility tracking →What we do
- Monthly prompt tracking
- Share of voice vs competitors
- Brand accuracy monitoring
- AI referral traffic reporting
- Recommendations each month
SEO vs AEO vs GEO
SEO, AEO and GEO explained.
Three related disciplines with the same goal: being found when customers search.
| Factor | SEO | AEO (answer engines) | GEO (generative engines) |
|---|---|---|---|
| Goal | Rank pages in search results | Be the direct answer to a question | Be cited or recommended in AI answers |
| Where | Google and Bing results | Featured snippets, voice, AI Overviews | ChatGPT, Gemini, Perplexity, Copilot |
| Content focus | Keywords and in-depth pages | Concise answers and FAQs | Clear facts, entities and authority |
| Authority signals | Backlinks | Structured, trusted content | Brand mentions across the web |
| Measured by | Rankings and traffic | Snippets and answer presence | Citations and share of voice |
| Our approach | Included | Included | Included — one strategy |
What's included
What is included in AI search optimisation.
Every plan includes prompt research, a visibility benchmark, technical setup and monthly tracking.
AI answers change often, so we report on trends and share of voice rather than single results.
Get a free consultation
Prompt research
AI visibility audit
Competitor benchmark
Answer-first content
FAQ optimisation
Organization & product schema
llms.txt setup
AI crawler access
Directory & profile clean-up
Brand mention building
Monthly AI visibility report
Dedicated specialist
Industries
AI search optimisation for every industry.
Especially valuable for e-commerce, SaaS, professional services, healthcare, education and travel — anywhere customers ask AI for recommendations and comparisons.
E-commerce & retailHealthcare & clinicsReal estateEducation & coachingHospitality & travelLegal & financeManufacturing & B2BStartups & D2C brandsLocal servicesSaaS & technology
AEO / GEO pricing
AI search optimisation plans.
Start with an audit or choose an ongoing programme. Combine with SEO for the best results.
AI Visibility Audit
See where you stand in AI answers today.
₹19,999
International: US$279 · one-time
- 50 customer prompts tested
- Major AI assistants covered
- Competitor benchmark
- Technical AI readiness check
- Action plan and call
AEO / GEO Growth
Most popularOngoing optimisation for AI visibility.
₹34,999 / month
International: US$499 / month
- Monthly prompt tracking
- Answer-first content updates
- Schema and llms.txt
- Directory and profile work
- Brand mention building
- Monthly report
SEO + AI Search
Complete SEO and AI search programme.
From ₹59,999 / month
International: from US$849 / month
- Everything in AEO / GEO Growth
- Full technical and on-page SEO
- Content creation
- Link building and digital PR
- Dedicated SEO lead
Prices exclude GST where applicable.
What is the difference between AEO and GEO?
AEO (answer engine optimisation) focuses on being the direct answer to questions, for example in featured snippets, voice search and AI Overviews. GEO (generative engine optimisation) focuses on being mentioned and cited by AI assistants like ChatGPT, Gemini and Perplexity. We treat them as one strategy.
Can you guarantee my brand will appear in ChatGPT?
No one can guarantee AI answers, because they vary by question, user and model updates. We improve the signals AI tools rely on and track your share of voice over time.
Is AI search optimisation different from SEO?
It builds on the same foundations — crawlable pages, helpful content and authority — but places more weight on clear answers, structured facts and brand mentions across other websites.
What is llms.txt?
llms.txt is a simple text file at the root of your website that summarises your most important pages for AI tools. It is a new, lightweight standard that can help AI systems understand your site.
How do you measure AI visibility?
We test a defined set of customer questions across AI assistants every month, record whether and how your brand appears, compare with competitors and track referral traffic from AI tools in your analytics.
How long does it take to see results?
Technical and content improvements can be picked up within weeks by some AI tools, while building brand mentions and authority takes several months.
Do I still need traditional SEO?
Yes. Many AI tools rely on search engine results and well-ranked pages, so strong SEO remains the foundation of AI visibility.