Supplier descriptions
Copy is the same as on other stores.
Overview
Why product content matters
Product and category pages are where buying decisions happen. Good content answers questions, highlights benefits, reduces returns and helps each page rank for the searches shoppers make.
Many stores rely on supplier descriptions copied across dozens of websites. That means duplicate content, weak rankings and nothing that makes your store stand out.
We write unique, accurate product and category content in your brand voice. For larger catalogues we combine AI-assisted workflows with human editing, so you get quality and consistency at scale.
At a glance
Product DescriptionsFeatures and specifications
Category & Collection ContentBuying guidance
Product Titles & Meta DataMeta titles
Good to know
Category and collection pages often target the highest-value searches in a store. A helpful intro and FAQ can make a big difference to rankings.
In short: Product and category content that ranks, sells and reduces returns.
Why it matters
Signs your product content needs work
Weak product content costs both rankings and sales.
Thin descriptions
Products have one or two lines of text.
Empty category pages
Collections are just product grids.
Missing meta data
Products lack unique titles and meta descriptions.
Frequent returns
Customers misunderstand sizes, materials or use.
Slow new launches
New products wait weeks for content.
What we do
Product content for every part of your store.
Written by e-commerce specialists, delivered in the format you need.
01
Product Descriptions
We write benefit-led descriptions with clear structure — key features, specifications, how to use and FAQs — so shoppers can decide quickly and confidently.
Ask about product descriptions →What we do
- Benefit-led copy
- Features and specifications
- Use and care information
- Product FAQs
- Brand voice consistency
02
Category & Collection Content
We write helpful intros, buying guidance and FAQs for category and collection pages, targeting the searches shoppers use when they are comparing options.
Ask about category & collection content →What we do
- Collection intros
- Buying guidance
- Collection FAQs
- Internal links
- Keyword targeting
03
Product Titles & Meta Data
Consistent, keyword-rich product titles and unique meta titles and descriptions help every product appear and get clicked in search results.
Ask about product titles & meta data →What we do
- Product title formats
- Meta titles
- Meta descriptions
- Image alt text
- Length checks
04
Brand Pages & Buying Guides
Brand pages and buying guides help shoppers compare and choose, and attract searches from people still researching their purchase.
Ask about brand pages & buying guides →What we do
- Brand pages
- Buying guides
- Comparison content
- Gift guides
- Size and fit guides
05
Content at Scale
For large catalogues we use AI-assisted workflows with your product data, brand rules and quality checks, then human editing — delivered in Shopify or CSV format.
Ask about content at scale →What we do
- AI-assisted drafting
- Brand and compliance rules
- Human editing and QA
- Bulk upload files
- Ongoing new product content
Supplier copy vs unique content
Supplier descriptions vs unique product content.
Why unique product content is worth it.
| Factor | Supplier copy | Generic AI copy | Our product content |
|---|---|---|---|
| Uniqueness | Duplicated across many stores | Similar patterns everywhere | Unique to your store |
| Accuracy | Often incomplete | Can invent details | Based on your product data |
| SEO | Weak | Basic | Keyword-led and structured |
| Brand voice | None | Generic | Consistent brand voice |
| Conversion | Feature lists | Fluffy claims | Benefits, proof and clear details |
What's included
What is included in product content.
Every project includes templates, a sample batch, quality checks and upload-ready files.
You own all content we create.
Get a free consultation
Catalogue review
Content templates
Brand voice rules
Sample batch
Product descriptions
Category content
Product titles
Meta data
Alt text
Quality checks
Bulk upload files
Publishing option
Industries
Content for every industry.
We research your industry before we write — from technical B2B services to fashion, wellness and regulated niches where accuracy and compliance matter.
E-commerce & retailHealthcare & clinicsReal estateEducation & coachingHospitality & travelLegal & financeManufacturing & B2BStartups & D2C brandsLocal servicesSaaS & technology
Pricing
Product content pricing.
Per-product pricing for smaller batches, custom quotes for large catalogues.
Hero Products
Detailed, hand-written copy for key products.
₹599 / product
International: US$9 / product
- 300–500 words
- Features and benefits
- FAQs
- Meta title and description
- 1 revision
Catalogue Batch
Most popularFor batches of 100+ products.
₹199 / product
International: US$3 / product
- AI-assisted with human editing
- 150–300 words
- Meta data included
- Upload-ready file
- Quality checks
Category Pages
Content for collections and categories.
₹2,499 / page
International: US$39 / page
- Intro and buying guidance
- FAQs
- Keyword targeting
- Internal links
- Meta data
Catalogues over 1,000 products are quoted individually.
Why not use supplier descriptions?
Supplier descriptions are usually copied by many stores, so they offer little SEO value and do not differentiate your brand. Unique content helps you rank and convert.
How long should a product description be?
It depends on the product. Simple items may need 150 words, while complex or expensive products benefit from 300–500 words with specifications and FAQs.
Can you handle thousands of products?
Yes. We use AI-assisted workflows with your product data and human quality checks to write large catalogues consistently.
Do you upload the content?
We deliver Shopify, Matrixify or CSV files ready to upload, or upload them for you.
What information do you need?
Product names, specifications, features and any existing descriptions or supplier data. Images help too.
Can you follow compliance rules?
Yes. We build your industry’s compliance and claims rules into templates and checks.