Traffic declining
Organic visits have slowly dropped.
Overview
What is a content audit and refresh?
A content audit is a complete review of the pages on your website — their traffic, rankings, quality and purpose. A content refresh updates and improves the pages with the most potential.
Content naturally decays: facts go out of date, competitors publish better pages and search intent changes. Refreshing existing pages is often faster than writing new ones, because they already have history and links.
We use Search Console and analytics data to decide what to keep, improve, merge or remove, then rewrite and restructure pages with current information, better answers and stronger SEO.
At a glance
Full Content AuditTraffic and ranking data
Decay & Opportunity AnalysisPage-two opportunities
Content Updates & ExpansionNew sections and FAQs
Good to know
Pages that once ranked well but slipped are prime candidates — they often recover quickly after a thorough refresh.
In short: Get more from the content you already have.
Why it matters
Signs you need a content refresh
Most websites over a few years old have content that is quietly losing value.
Outdated information
Posts mention old years, prices or facts.
Duplicate topics
Several posts cover the same subject.
Thin pages
Many short pages with little value.
Lost rankings
Pages that used to rank have slipped.
Not in AI answers
Content is not structured for AI search.
What we do
Audit, decide, improve.
A data-led process for improving existing content.
01
Full Content Audit
We collect traffic, ranking, engagement and link data for every page and score each one, so decisions are based on evidence.
Ask about full content audit →What we do
- Content inventory
- Traffic and ranking data
- Quality scoring
- Link and conversion data
- Audit spreadsheet
02
Decay & Opportunity Analysis
We identify pages losing traffic, pages close to page one and topics where competitors now outrank you.
Ask about decay & opportunity analysis →What we do
- Declining page detection
- Page-two opportunities
- Competitor comparisons
- Search intent changes
- Priority list
03
Content Updates & Expansion
We update facts and examples, add missing subtopics, improve structure, add FAQs and strengthen calls to action.
Ask about content updates & expansion →What we do
- Fact and date updates
- New sections and FAQs
- Improved structure
- Better visuals suggestions
- Updated meta data
04
Merging & Cannibalisation Fixes
We combine overlapping pages into stronger ones, redirect the rest and make sure each topic has one clear page.
Ask about merging & cannibalisation fixes →What we do
- Cannibalisation analysis
- Content consolidation
- 301 redirects
- Internal link updates
- Removal of dead content
05
AI Search Restructuring
We restructure key pages with clear answers, summaries and FAQs so AI tools can understand and quote them.
Ask about ai search restructuring →What we do
- Answer-first intros
- Summary boxes
- FAQ structure
- Clear facts and definitions
- Schema-ready sections
Keep, improve, merge or remove
What we do with each page.
Every page gets a clear decision.
| Page type | Example | Decision | Action |
|---|---|---|---|
| Strong performer | Top-ranking guide | Keep | Minor updates and protection |
| Declining page | Lost rankings this year | Improve | Full refresh and expansion |
| Overlapping pages | Three similar posts | Merge | Combine and redirect |
| Near page one | Positions 8–20 | Improve | Targeted optimisation |
| Low value | Old news, no traffic | Remove | Delete or redirect |
What's included
What is included in a content refresh.
Every project includes a full audit spreadsheet, a prioritised plan and refreshed content.
All redirects are mapped carefully so no rankings are lost.
Get a free consultation
Content inventory
Performance data
Quality scoring
Decay analysis
Cannibalisation check
Refresh plan
Content rewrites
FAQ additions
Meta updates
Redirect mapping
Internal link updates
Results report
Industries
Content for every industry.
We research your industry before we write — from technical B2B services to fashion, wellness and regulated niches where accuracy and compliance matter.
E-commerce & retailHealthcare & clinicsReal estateEducation & coachingHospitality & travelLegal & financeManufacturing & B2BStartups & D2C brandsLocal servicesSaaS & technology
Pricing
Content audit and refresh pricing.
Start with an audit, then refresh in batches.
Content Audit
For websites up to 300 pages.
₹19,999
International: US$279 · one-time
- Full content inventory
- Performance data
- Keep/improve/merge/remove decisions
- Prioritised plan
- Walkthrough call
Audit + 10 Refreshes
Most popularAudit plus your top 10 pages refreshed.
₹44,999
International: US$599 · one-time
- Everything in Content Audit
- 10 page refreshes
- Merges and redirects
- Meta updates
- Before and after report
Ongoing Refresh
Continuous improvement of existing content.
₹24,999 / month
International: US$349 / month
- 6–8 refreshes per month
- Decay monitoring
- Cannibalisation fixes
- AI search restructuring
- Monthly report
Prices exclude GST where applicable. Final quotes depend on scope.
What is content decay?
Content decay is the gradual loss of traffic and rankings as content becomes outdated or competitors publish better pages.
How quickly do refreshed pages improve?
Many refreshed pages improve within 2–8 weeks, especially pages that already have history and links.
Will deleting content hurt my SEO?
Removing low-value pages carefully, with redirects where needed, usually helps by focusing authority on your best content.
Should I change the URL when refreshing?
Usually not. Keeping the same URL preserves its history and links.
What tools do you use?
Google Search Console, Google Analytics 4, crawling tools and SEO platforms such as Semrush or Ahrefs.
Can you refresh product and category pages too?
Yes. The same process works for e-commerce pages, service pages and blog posts.