Disapproved products
Merchant Center rejects or limits products.
Overview
What is product feed optimisation?
A product feed is the data file that sends your products to Google Merchant Center, Shopping ads, free listings and marketplaces. It includes titles, descriptions, prices, availability, images, categories and attributes.
Feed quality directly affects visibility. Missing attributes, vague titles and policy issues cause disapprovals and weak Shopping performance, even when your ads are set up well.
We audit your product data, fix errors, optimise titles and attributes using AI-assisted rules and human checks, and monitor your feed so products stay approved.
At a glance
Feed & Merchant Center AuditPolicy issue check
Disapproval & Policy FixesImage requirement fixes
Title & Attribute OptimisationAttribute enrichment
Good to know
Product titles are one of the strongest feed signals. Including the right details — brand, product type, key attributes — helps your products match more searches.
In short: Product data that gets approved, matches more searches and sells more.
Why it matters
Signs your feed needs work
Feed problems quietly limit your Shopping results.
Low Shopping impressions
Products rarely appear in Shopping results.
Weak titles
Titles lack brand, type or key details.
Missing attributes
Colour, size, GTIN or material missing.
Price or stock mismatches
Feed data differs from your website.
Multiple channels
Different marketplaces need different data.
What we do
Healthy, high-performing product feeds.
Audit, fix, optimise and monitor.
01
Feed & Merchant Center Audit
We review your Merchant Center account, diagnostics and feed data to find disapprovals, warnings and missed opportunities.
Ask about feed & merchant center audit →What we do
- Diagnostics review
- Policy issue check
- Attribute coverage
- Title and category review
- Priority fix list
02
Disapproval & Policy Fixes
We fix the causes of disapprovals — missing identifiers, image issues, price mismatches, policy problems — and request reviews where needed.
Ask about disapproval & policy fixes →What we do
- GTIN and identifier fixes
- Image requirement fixes
- Price and availability mismatches
- Policy compliance
- Account issue support
03
Title & Attribute Optimisation
We restructure product titles and fill missing attributes at scale using AI-assisted rules and human checks, so products match more relevant searches.
Ask about title & attribute optimisation →What we do
- Title formulas by category
- Attribute enrichment
- Product type and category mapping
- Custom labels for bidding
- Bulk updates
04
Product Data QA
We run systematic checks across your catalogue for errors, duplicates and inconsistencies, and fix them at the source.
Ask about product data qa →What we do
- Duplicate detection
- Inconsistent data checks
- Missing data reports
- Source data fixes
- Change logs
05
Feed Management & Monitoring
We set up supplemental feeds or feed tools, manage multiple channels and monitor feed health so new issues are caught quickly.
Ask about feed management & monitoring →What we do
- Supplemental feeds
- Feed tool setup
- Marketplace feeds
- Weekly monitoring
- Monthly report
Basic vs optimised feed
A basic product feed vs an optimised feed.
Small data improvements can transform Shopping performance.
| Field | Basic feed | Impact | Optimised feed |
|---|---|---|---|
| Title | Product name only | Matches few searches | Brand, type and key attributes |
| Attributes | Many missing | Limited filtering and matching | Complete and accurate |
| Category | Auto-assigned | Poor relevance | Mapped correctly |
| Custom labels | None | Hard to optimise bids | Margin and performance labels |
| Monitoring | None | Issues go unnoticed | Weekly health checks |
What's included
What is included in feed optimisation.
Every plan includes an audit, error fixes, title and attribute optimisation and monitoring.
We work with Shopify, WooCommerce and most feed tools.
Get a free consultation
Feed audit
Merchant Center review
Disapproval fixes
Title optimisation
Attribute enrichment
Category mapping
Custom labels
Data QA
Supplemental feeds
Marketplace feeds
Weekly monitoring
Monthly report
Industries
Support for every kind of online store.
Fashion, beauty, wellness, electronics, food, home and specialist retail — including large catalogues with complex variants and strict compliance rules.
E-commerce & retailHealthcare & clinicsReal estateEducation & coachingHospitality & travelLegal & financeManufacturing & B2BStartups & D2C brandsLocal servicesSaaS & technology
Pricing
Feed optimisation pricing.
One-off fixes or ongoing feed management.
Feed Fix
Fix disapprovals and key data issues.
From ₹19,999
International: from US$279 · one-time
- Feed audit
- Disapproval fixes
- Top products optimised
- Merchant Center checks
- Fix report
Feed Optimisation
Most popularFull feed optimisation for your catalogue.
From ₹44,999
International: from US$599 · one-time
- Everything in Feed Fix
- Title formulas for all products
- Attribute enrichment
- Custom labels
- Before and after report
Feed Management
Ongoing monitoring and optimisation.
₹19,999 / month
International: US$279 / month
- Weekly monitoring
- New product optimisation
- Issue fixes
- Marketplace feeds
- Monthly report
Prices exclude GST where applicable. Final quotes depend on scope.
What is Google Merchant Center?
Google Merchant Center is where you upload product data so your products can appear in Google Shopping ads, free listings and other Google surfaces.
Why are my products disapproved?
Common reasons include missing GTINs, image issues, price or availability mismatches, and policy violations. We diagnose and fix each cause.
Does feed optimisation improve Shopping ads?
Yes. Better titles, attributes and categories help products match more relevant searches and give bidding strategies better data.
Do you use AI for product data?
Yes, AI helps us enrich attributes and restructure titles at scale, with rules and human checks to keep data accurate.
Can you manage marketplace feeds?
Yes, including feeds for other comparison and marketplace channels.
Do you also run the Shopping ads?
Yes. Our Google Ads team can manage Shopping and Performance Max campaigns alongside your feed.