Outdated design
Your website looks older than your business.
Overview
Why redesigns can hurt SEO — and how we prevent it
A redesign is a great chance to improve your brand, user experience and conversions. But changing URLs, content and structure without a plan can wipe out years of SEO progress overnight.
The most common causes are missing redirects, removed content, changed internal links and technical mistakes at launch. These are all preventable.
We combine design and development with a detailed SEO migration plan: benchmarking, URL mapping, content decisions, pre-launch checks and close monitoring after launch.
At a glance
Pre-Redesign SEO AuditTop pages and links
Redesign & New StructureImproved navigation
URL Mapping & 301 RedirectsOld-to-new URL map
Good to know
Benchmark rankings and traffic before you redesign, so you can measure the impact and fix problems quickly.
In short: A modern website that keeps — and builds on — the SEO you already have.
Why it matters
Signs it is time to redesign
A redesign makes sense when…
Low conversions
Visitors do not turn into enquiries.
Poor mobile experience
Mobile visitors struggle.
Messy structure
Too many pages, unclear navigation.
Limited platform
Your CMS makes changes difficult.
Brand has changed
New services or positioning.
What we do
Redesign and migration without the risk.
Design, content and SEO handled together.
01
Pre-Redesign SEO Audit
We benchmark rankings, traffic and links, identify your most valuable pages and decide what must be kept, improved or consolidated.
Ask about pre-redesign seo audit →What we do
- Rankings and traffic benchmark
- Top pages and links
- Content inventory
- Technical issues to fix
- Risk assessment
02
Redesign & New Structure
We redesign your website and improve structure and content while keeping valuable pages and topics intact.
Ask about redesign & new structure →What we do
- New design
- Improved navigation
- Content improvements
- Conversion-focused layouts
- Mobile-first build
03
URL Mapping & 301 Redirects
We map every old URL to its best new equivalent and implement permanent redirects so users and search engines land in the right place.
Ask about url mapping & 301 redirects →What we do
- Complete URL inventory
- Old-to-new URL map
- 301 redirect setup
- Redirect testing
- Internal link updates
04
Platform Migration
We migrate content, products, images and data between platforms — for example to WordPress or Shopify — carefully and completely.
Ask about platform migration →What we do
- Content and media migration
- Product and customer data
- Meta data and schema
- Forms and integrations
- Data checks
05
Launch & Post-Launch Monitoring
We run pre-launch checks, launch at a quiet time and closely monitor rankings, traffic, errors and indexing for weeks afterwards.
Ask about launch & post-launch monitoring →What we do
- Pre-launch checklist
- Launch support
- Search Console monitoring
- 404 and error fixes
- Post-launch report
Risky vs safe redesign
A risky redesign vs our migration process.
What separates smooth launches from traffic disasters.
| Step | Risky redesign | Typical result | Our process |
|---|---|---|---|
| Benchmarking | Skipped | No way to measure impact | Full benchmark first |
| Redirects | Few or none | Lost rankings and 404s | Every URL mapped |
| Content | Removed or shortened | Lower relevance | Valuable content kept and improved |
| Launch checks | Minimal | Noindex, broken links | Full pre-launch checklist |
| Monitoring | None | Problems found too late | Weeks of close monitoring |
What's included
What is included in a redesign.
Every redesign includes an SEO benchmark, URL mapping, redirects and post-launch monitoring.
We document every change so nothing is lost.
Get a free consultation
SEO benchmark
Content inventory
New design
Development
Content improvements
URL mapping
301 redirects
Data migration
Pre-launch checklist
Search Console setup
Post-launch monitoring
Launch report
Industries
Websites for every industry.
Local services, clinics, education, real estate, B2B companies and online stores — we design around your customers and how they decide.
E-commerce & retailHealthcare & clinicsReal estateEducation & coachingHospitality & travelLegal & financeManufacturing & B2BStartups & D2C brandsLocal servicesSaaS & technology
Pricing
Website redesign pricing.
Fixed-price projects based on website size and platform.
Redesign Essential
For websites up to 15 pages.
From ₹59,999
International: from US$899 · one-time
- SEO benchmark
- New design and build
- URL mapping
- Redirects
- 30 days monitoring
Redesign Pro
Most popularFor larger websites and blogs.
From ₹1,19,999
International: from US$1,699 · one-time
- Up to 60 pages
- Content improvements
- Full SEO migration
- Platform migration
- 60 days monitoring
Migration Only
Move platforms without a full redesign.
From ₹34,999
International: from US$499 · one-time
- Content migration
- URL mapping
- Redirects
- Meta data transfer
- Post-launch checks
Prices exclude GST where applicable. Final quotes depend on scope.
Will a redesign hurt my SEO?
It can if handled poorly. With benchmarking, URL mapping, redirects and monitoring, most redesigns maintain rankings and many improve them.
How long does a redesign take?
Most redesigns take 6–12 weeks depending on size, platform and content.
Do I need to change my URLs?
Not always. Keeping URLs is safest; when they must change, we redirect every old URL.
Can you move my site to WordPress or Shopify?
Yes. We migrate websites and stores between platforms, including content, products and SEO data.
What happens after launch?
We monitor rankings, traffic, errors and indexing closely and fix any issues quickly.
Can you redesign in stages?
Yes. Larger sites can be redesigned section by section to reduce risk.