High cost per lead
Leads or sales cost more each month, with no clear reason.
Overview
What is Google Ads management?
Google Ads lets your business appear at the top of Google search results, on YouTube, in Gmail and across millions of websites — to people who are actively searching for what you offer. You pay when someone clicks, so every click needs to count.
Google Ads management is the ongoing work of planning, building and optimising those campaigns: choosing keywords and audiences, writing ads, setting bids and budgets, tracking conversions and cutting spend that does not bring results.
Our PPC specialists combine Google’s automation and our own AI tools with careful human control — testing more ad variations, finding wasted spend faster and making decisions based on real conversion data.
What we usually fix first
Conversion trackingMeasure leads and sales correctly
Wasted search termsNegative keywords and match types
Weak adsAI-assisted ad copy testing
Why it works
Most accounts we review have spend going to irrelevant searches and tracking that misses conversions. Fixing both is often the fastest win.
In short: Accurate tracking, focused targeting and constant testing — so your budget brings real customers.
Why it matters
Signs your Google Ads need expert management
If you recognise any of these, your account is probably wasting budget.
Irrelevant searches
Your search terms report shows clicks from unrelated searches.
Unclear results
You are not sure which campaigns or keywords bring customers.
Broken tracking
Conversions are missing, duplicated or counting the wrong actions.
No time to optimise
Campaigns were set up once and rarely changed since.
Unsure about automation
Performance Max and smart bidding feel like a black box.
What we do
Complete Google Ads management.
Everything needed to run profitable Google Ads campaigns.
01
Search Campaigns
We research high-intent keywords, organise them into tightly themed ad groups, write relevant ads with strong offers and send visitors to the right landing pages. Ongoing search term reviews and negative keywords keep your budget focused on buyers.
Ask about Search campaigns →What we do
- Keyword and competitor research
- Campaign and ad group structure
- Responsive search ads
- Negative keyword management
- Ad extensions / assets
02
Shopping & Performance Max
For online stores, Shopping and Performance Max campaigns put your products in front of buyers with images and prices. We optimise your product feed, structure campaigns by margin and performance, and guide Google’s automation with the right signals and assets.
Ask about Shopping campaigns →What we do
- Merchant Center setup and fixes
- Product feed optimisation
- Performance Max asset groups
- Campaign structure by margin
- Search term and placement insights
03
Conversion Tracking & Analytics
Smart bidding is only as good as your data. We set up and verify conversion tracking for calls, forms, WhatsApp clicks and purchases with Google Tag Manager, GA4 and enhanced conversions, so Google optimises for real business results.
Ask about conversion tracking →What we do
- Google Tag Manager setup
- GA4 and Google Ads conversions
- Enhanced conversions
- Call and form tracking
- Offline conversion imports
04
AI-Assisted Ad & Landing Page Testing
We use AI to generate and organise many ad headline and description variations, then test them systematically. We also review landing pages and recommend changes that improve conversion rate — often the biggest lever on cost per lead.
Ask about ad testing →What we do
- AI-assisted ad copy variations
- Structured A/B testing
- Landing page recommendations
- Offer and message testing
- Creative for Display and YouTube
05
Ongoing Optimisation & Reporting
Every week we review search terms, bids, budgets, audiences, devices, locations and schedules, and make changes based on data. Each month you get a clear report and a call covering spend, conversions, cost per result and next steps.
Ask about optimisation and reporting →What we do
- Weekly optimisation
- Budget and bid management
- Audience and location refinement
- Looker Studio dashboard
- Monthly report and call
DIY vs managed
Running ads yourself vs expert management.
Google makes it easy to start advertising — and easy to waste money.
| Factor | Self-managed | Google’s auto-recommendations | Swati Web Technologies |
|---|---|---|---|
| Setup | Basic campaigns | Broad targeting by default | Structured, intent-focused campaigns |
| Tracking | Often missing or wrong | Not verified | Set up and tested properly |
| Wasted spend | Hard to spot | Often increases | Weekly search term clean-up |
| Ad testing | Rarely | Automatic but generic | AI-assisted, human-guided tests |
| Time required | Hours every week | Little — but little control | We handle it |
| Reporting | Platform dashboards | Platform dashboards | Clear reports tied to leads and sales |
What's included
What is included in Google Ads management.
Every plan includes setup or restructuring, conversion tracking, weekly optimisation and monthly reporting.
Your ad account and data always belong to you. Ad spend is paid directly to Google.
Get a free consultation
Account audit
Keyword research
Campaign build or restructure
Ad copywriting
Conversion tracking
Merchant Center & feeds
Negative keywords
Weekly optimisation
Landing page advice
Looker Studio dashboard
Monthly report & call
Dedicated PPC specialist
Industries
Google Ads for every kind of business.
Lead generation for services, clinics and real estate; sales for e-commerce stores; bookings for hospitality and education — across India, Australia and international markets.
E-commerce & retailHealthcare & clinicsReal estateEducation & coachingHospitality & travelLegal & financeManufacturing & B2BStartups & D2C brandsLocal servicesSaaS & technology
Google Ads pricing
Google Ads management plans.
Management fees are separate from ad spend, which you pay directly to Google. No lock-in contracts.
Ads Starter
For ad spend up to ₹1 lakh / US$1,500 per month.
₹14,999 / month
International: US$199 / month
- Search campaigns
- Conversion tracking
- Ad copy testing
- Weekly optimisation
- Monthly report
Ads Growth
Most popularFor ad spend up to ₹4 lakh / US$5,000 per month.
₹29,999 / month
International: US$399 / month
- Search + Shopping / PMax
- Enhanced conversions
- Feed optimisation
- Remarketing
- Landing page recommendations
- Monthly strategy call
Ads Scale
For larger budgets and multiple markets.
From ₹54,999 / month
International: from US$749 / month
- All campaign types
- Multi-market campaigns
- YouTube and Display
- Advanced attribution
- Custom dashboards
- Dedicated PPC lead
Ad spend is billed by Google directly. Prices exclude GST where applicable.
How much should I spend on Google Ads?
It depends on your industry, location and goals. Many small businesses start with ₹30,000–₹1,00,000 (around US$400–1,200) per month and increase spend once results are proven. We recommend a budget after reviewing your market.
How quickly will I get results?
Campaigns can bring clicks and enquiries within days. The first 4–6 weeks are a learning period where we gather data and optimise; results usually improve steadily after that.
What is Performance Max?
Performance Max is a Google Ads campaign type that uses Google’s AI to show your ads across Search, Shopping, YouTube, Display, Gmail and Maps from one campaign. It works best with good conversion tracking, a strong product feed and clear signals — which we set up.
Will I own my Google Ads account?
Yes. The account is in your name and you pay Google directly. We manage it with access you control.
Can you take over an existing account?
Yes. We audit your current account first and then improve or restructure it without losing useful history.
Do you manage Meta (Facebook and Instagram) ads too?
Yes. Our digital marketing team manages Meta Ads and can run both channels under one strategy.
Is there a minimum contract?
No. Plans run month to month, although we recommend at least three months to optimise properly.