Traffic but few leads
Plenty of visitors, very few enquiries.
Overview
What is conversion rate optimisation?
Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take a valuable action — making an enquiry, booking, signing up or buying.
Improving conversion rate is often the cheapest way to grow. If twice as many visitors convert, every rupee or dollar spent on SEO and ads becomes twice as valuable.
We combine analytics, heatmaps, session recordings and user feedback to understand behaviour, then design and test improvements to headlines, layouts, forms, offers and checkout. AI helps us analyse behaviour patterns and produce more test variations.
At a glance
CRO Audit & Funnel AnalysisDevice and source comparison
Heatmaps, Recordings & FeedbackSession recordings
Landing Page OptimisationLayout improvements
Good to know
Small changes — clearer headlines, fewer form fields, visible trust signals — can make a surprisingly large difference.
In short: More leads and sales from the traffic you already pay for.
Why it matters
Signs you need CRO
These are the most common signs your website is leaking customers.
High cart abandonment
Shoppers leave during checkout.
Expensive ads
Ad costs are high because landing pages convert poorly.
Weak mobile results
Mobile visitors convert far less than desktop.
Long, confusing forms
Forms ask too much and people give up.
Unclear message
Visitors cannot quickly see what you offer.
What we do
Complete conversion optimisation.
Research, design and testing to lift your conversion rate.
01
CRO Audit & Funnel Analysis
We analyse your analytics and funnels to find exactly where visitors drop off and which pages, devices and traffic sources underperform.
Ask about cro audit & funnel analysis →What we do
- Funnel and drop-off analysis
- Device and source comparison
- Page-level conversion review
- Tracking accuracy check
- Prioritised opportunity list
02
Heatmaps, Recordings & Feedback
We watch how real visitors scroll, click and hesitate using heatmaps and session recordings, and collect feedback with short surveys.
Ask about heatmaps, recordings & feedback →What we do
- Heatmaps
- Session recordings
- On-site surveys
- Form analytics
- Behaviour insights report
03
Landing Page Optimisation
We redesign and rewrite key landing pages with clearer headlines, stronger offers, better structure and visible trust signals.
Ask about landing page optimisation →What we do
- Headline and message testing
- Layout improvements
- Trust and social proof
- Call-to-action design
- Mobile optimisation
04
A/B & Multivariate Testing
We test changes against your current page with real visitors, so every improvement is proven with data before it is rolled out.
Ask about a/b & multivariate testing →What we do
- Test hypotheses
- A/B test setup
- Multivariate testing
- Statistical analysis
- Rollout of winners
05
Checkout & Form Optimisation
We simplify checkouts and forms — removing friction, adding reassurance and improving payment and shipping clarity — to reduce abandonment.
Ask about checkout & form optimisation →What we do
- Checkout friction review
- Form field reduction
- Payment and shipping clarity
- Error message improvements
- Abandonment recovery
Guessing vs testing
Redesigning on opinion vs optimising with data.
Why CRO beats a redesign based on opinions.
| Factor | Opinion-based changes | Full redesign | CRO with testing |
|---|---|---|---|
| Basis | Personal preference | Designer taste | Data and user behaviour |
| Risk | May lower conversions | High — everything changes | Low — every change is tested |
| Cost | Low but random | High | Moderate and focused |
| Speed | Fast but unproven | Months | Weekly improvements |
| Learning | None | Little | Insights you can reuse |
What's included
What is included in CRO.
Every plan includes research, design, testing and clear reporting on what changed and why.
Tests run with tools that work alongside your existing website.
Get a free consultation
CRO audit
Funnel analysis
Heatmaps
Session recordings
User surveys
Test hypotheses
Page designs
A/B tests
Form optimisation
Checkout review
Results analysis
Monthly report
Industries
Marketing for every kind of business.
Lead generation for services, sales for online stores and bookings for hospitality and education — we adapt channels and messages to how your customers buy.
E-commerce & retailHealthcare & clinicsReal estateEducation & coachingHospitality & travelLegal & financeManufacturing & B2BStartups & D2C brandsLocal servicesSaaS & technology
Pricing
CRO pricing.
Start with an audit or run an ongoing testing programme.
CRO Audit
Find what is holding conversions back.
₹24,999
International: US$349 · one-time
- Funnel analysis
- Heatmaps and recordings review
- Landing page review
- Prioritised action plan
- Walkthrough call
CRO Programme
Most popularContinuous testing and improvement.
₹44,999 / month
International: US$599 / month
- 2–4 tests per month
- Design and build of variations
- Behaviour research
- Results reporting
- Monthly strategy call
Landing Page Sprint
A new high-converting landing page.
From ₹34,999
International: from US$449 · one-time
- Research and copy
- Design and build
- Tracking setup
- A/B test setup
- 30 days optimisation
Prices exclude GST where applicable. Final quotes depend on scope.
What is a good conversion rate?
It varies widely by industry, traffic source and goal. Rather than chasing an average, we focus on improving your own conversion rate month by month.
How much traffic do I need for A/B testing?
Reliable A/B tests need enough visitors and conversions. For lower-traffic sites we use research-led improvements and longer tests instead.
Will CRO affect my SEO?
Done properly, no. Tests are set up in a search-engine-friendly way, and better user experience usually supports SEO.
Which tools do you use?
We use tools such as Google Analytics 4, Microsoft Clarity and other heatmap and testing platforms depending on your website.
How long until we see results?
Quick fixes can improve results within weeks. A testing programme typically shows meaningful gains over three to six months.
Do you work on Shopify checkouts?
Yes, within what Shopify allows — cart pages, product pages, trust elements, shipping clarity and checkout settings.