Traffic has flatlined
Organic visitors are not growing even though you keep adding products.
Overview
What is Shopify SEO?
Shopify SEO is search engine optimisation designed for Shopify stores. It improves how Google and AI search tools crawl, understand and rank your collections, products and content, so shoppers find your store when they search for what you sell.
Shopify has some built-in SEO limitations: products appear under several URLs, collection pages are often thin, filters create endless variations and heavy apps slow pages down. Left alone, these issues waste crawl budget and hold your rankings back.
We fix those problems and then build on them — optimising every key page for search intent, adding structured data and creating content that helps shoppers choose. The result is more organic traffic that turns into sales.
Quick wins we often find
Duplicate product URLsCanonical and internal link fixes
Empty collection pagesHelpful content that ranks
Slow themes and appsFaster pages, better rankings
Why it matters
Most shoppers start with a search. Collections and products that rank on page one bring sales every day without paying for each click.
In short: Shopify SEO turns your store into a steady source of organic traffic and sales.
Why it matters
Signs your store needs Shopify SEO
If any of these sound familiar, your store is probably missing out on organic sales.
You rely on paid ads
Most sales come from ads, and costs keep rising.
Collections do not rank
Your category pages are missing from Google for the terms that matter.
Duplicate content warnings
Search Console shows duplicate, excluded or “crawled – not indexed” pages.
Slow store pages
Pages load slowly on mobile and fail Core Web Vitals.
No rich results
Your products show without price, stock or review stars in search.
What we do
Complete Shopify SEO, from technical fixes to content.
Everything your Shopify store needs to rank — handled by specialists who work in Shopify every day.
01
Technical Shopify SEO Audit & Fixes
We audit your store for crawl, indexing and duplication issues — including product URLs nested under collections, filter and tag pages, pagination and redirects — then fix them with canonical tags, internal link changes, robots rules and clean redirects.
Ask about technical Shopify SEO →What we do
- Full Shopify technical audit
- Duplicate URL and canonical fixes
- Filter, tag and pagination handling
- Redirects for removed products
- Sitemap and Search Console clean-up
02
Collection Page Optimisation
Collection pages target your most valuable searches, such as “women’s running shoes” or “organic face serum”. We research keywords for each collection, write helpful intro and FAQ content, improve titles and headings and strengthen internal links between related collections.
Ask about collection SEO →What we do
- Collection keyword mapping
- Intro and FAQ content
- Title tags and meta descriptions
- Collection structure and filters
- Internal linking between collections
03
Product Page SEO
We optimise product titles, descriptions, images and meta data so each product can rank for its own searches and convert visitors. For large catalogues we use AI-assisted workflows with human review to update thousands of products consistently.
Ask about product page SEO →What we do
- Product titles and descriptions
- Meta titles and descriptions at scale
- Image file names and alt text
- Variant and option handling
- Bulk updates with Matrixify
04
Schema & Rich Results
Structured data helps Google show price, availability and reviews in search results, and helps AI tools understand your products. We implement and test Product, Offer, Review, Breadcrumb, Organization and FAQ schema across your store.
Ask about Shopify schema →What we do
- Product and Offer schema
- Review and rating markup
- Breadcrumb and Organization schema
- FAQ schema for collections
- Rich results testing
05
Speed & Core Web Vitals
Every app and theme feature adds weight to your store. We identify what slows your pages down, optimise images and scripts, remove unused apps and code, and improve Core Web Vitals so your store feels fast on every device.
Ask about Shopify speed →What we do
- Speed and Core Web Vitals audit
- Image and script optimisation
- App clean-up
- Theme code improvements
- Before and after reports
Common Shopify SEO issues
Shopify SEO problems we fix every week.
These are the issues we find most often in Shopify stores — and how we solve them.
| Issue | What happens | Impact on SEO | How we fix it |
|---|---|---|---|
| Duplicate product URLs | Products load under /collections/…/products/… | Splits ranking signals | Canonical-friendly internal links |
| Thin collection pages | Only a product grid, no content | Collections rarely rank | Helpful intro, FAQ and links |
| Filter and tag pages | Thousands of near-duplicate URLs | Wasted crawl budget | Indexing rules and clean structure |
| Missing schema | No price or stock in search | Lower click-through rate | Full product structured data |
| Heavy apps and themes | Slow pages on mobile | Poor Core Web Vitals | App and code clean-up |
| Deleted products | Old URLs return 404 errors | Lost links and rankings | Smart redirects |
What's included
What is included in Shopify SEO.
Every Shopify SEO plan includes an in-depth audit, a clear roadmap and monthly reporting on organic sales — not just rankings.
We work inside your Shopify admin with the access you control, and every change is logged.
Get a free consultation
Shopify SEO audit
Keyword mapping
Duplicate URL fixes
Collection optimisation
Product SEO
Schema markup
Speed improvements
Redirect management
Search Console monitoring
Organic revenue tracking
Monthly report
Dedicated SEO specialist
Industries
Shopify SEO for every kind of store.
Fashion, beauty, wellness, food, home, electronics and specialist retail — we tailor keyword research and collection structure to how your shoppers search.
E-commerce & retailHealthcare & clinicsReal estateEducation & coachingHospitality & travelLegal & financeManufacturing & B2BStartups & D2C brandsLocal servicesSaaS & technology
Shopify SEO pricing
Shopify SEO plans.
Monthly plans based on catalogue size and competition. No lock-in contracts.
Shopify SEO Starter
For stores with up to 500 products.
₹24,999 / month
International: US$349 / month
- Technical audit and fixes
- 10 collections optimised
- Top 50 products optimised
- Product schema
- Monthly report
Shopify SEO Growth
Most popularFor growing stores competing nationally.
₹44,999 / month
International: US$649 / month
- Everything in Starter
- 25 collections optimised
- Bulk product meta updates
- Collection content and FAQs
- Link building
- Speed improvements
Shopify SEO Scale
For large catalogues and multi-store brands.
From ₹79,999 / month
International: from US$999 / month
- Unlimited collections
- AI-assisted product content at scale
- Multi-store SEO
- Advanced technical SEO
- Digital PR
- Dedicated SEO lead
A one-off Shopify SEO audit is available from ₹14,999 (US$199).
Is Shopify good for SEO?
Shopify is a solid platform for SEO, but it has limitations such as duplicate product URLs, limited control over some URLs and thin collection pages by default. With the right setup and ongoing optimisation, Shopify stores can rank very well.
How long does Shopify SEO take to work?
Technical fixes and product optimisation can show early improvements within 4–8 weeks. Significant growth in organic traffic and sales usually takes 3–6 months, depending on competition and your current store health.
Do you need access to my Shopify store?
Yes, we need staff access with the permissions required for SEO work. You stay in control and can remove access at any time.
Can you optimise thousands of products?
Yes. We use AI-assisted workflows and bulk tools like Matrixify to update product titles, descriptions and meta data across large catalogues, with human quality checks.
Will SEO changes affect my store design?
No. We focus on content, structure and technical settings. Any theme changes are tested first and only made with your approval.
Do you also run Google Shopping ads?
Yes. Our digital marketing team manages Google Shopping and Performance Max campaigns, and we can optimise your product feed alongside your SEO.
What do you report on?
Monthly reports cover keyword rankings, organic traffic, organic revenue from Shopify and Google Analytics, technical health and the work completed.