Rising cost per result
Leads or sales cost more each month.
Overview
What is Meta Ads management?
Meta Ads let you show adverts across Facebook, Instagram, Messenger and Audience Network to people based on their interests, behaviour, location and life stage. They are excellent for creating demand, generating leads and selling products.
On Meta, the creative is the targeting. The image, video and message decide who stops, clicks and buys — which is why testing many creatives matters more than ever.
We combine audience research, AI-assisted creative production and disciplined testing. Winning ads get more budget; weak ones are paused quickly. Accurate tracking with the Meta Pixel and Conversions API makes sure the algorithm optimises for real results.
At a glance
Audience Research & TargetingLookalike audiences
Creative Production & TestingStatic, carousel and video ads
Lead Generation CampaignsQualifying questions
Good to know
Most Meta campaigns improve fastest by testing new creatives — new hooks, formats and offers — not by tweaking targeting.
In short: Scroll-stopping ads, tested quickly, scaled when they work.
Why it matters
Signs your Meta Ads need help
These are the most common problems we see in Meta ad accounts.
Ad fatigue
The same few ads have been running for months.
Poor lead quality
Leads come in but rarely become customers.
Tracking gaps
Purchases or leads are not recorded correctly.
Wrong audiences
Ads reach people who are unlikely to buy.
No retargeting
Visitors who leave are never reminded.
What we do
Complete Facebook and Instagram advertising.
Strategy, creative, tracking and optimisation in one service.
01
Audience Research & Targeting
We define your ideal customers, build interest, lookalike and custom audiences, and structure campaigns so Meta’s algorithm can find more people like your best customers.
Ask about audience research & targeting →What we do
- Customer and competitor research
- Lookalike audiences
- Custom and retargeting audiences
- Broad vs targeted testing
- Exclusions and overlaps
02
Creative Production & Testing
We create images, carousels and short videos with strong hooks and offers, using AI to generate many variations, then test them systematically to find winners.
Ask about creative production & testing →What we do
- Ad concepts and hooks
- Static, carousel and video ads
- AI-assisted variations
- UGC-style creative
- Structured creative testing
03
Lead Generation Campaigns
For service businesses we run lead campaigns with instant forms or landing pages, qualifying questions and fast follow-up so you get better leads, not just more.
Ask about lead generation campaigns →What we do
- Instant lead forms
- Qualifying questions
- Landing page campaigns
- CRM and email hand-off
- Lead quality feedback loop
04
Catalogue & Sales Campaigns
For online stores we connect your product catalogue and run Advantage+ shopping, dynamic product ads and retargeting campaigns that show the right products to the right people.
Ask about catalogue & sales campaigns →What we do
- Catalogue setup
- Advantage+ shopping campaigns
- Dynamic product retargeting
- Abandoned cart campaigns
- Offer and seasonal campaigns
05
Pixel & Conversions API
Accurate tracking is essential after privacy changes. We set up the Meta Pixel and Conversions API, verify events and deduplicate data so the algorithm learns from real conversions.
Ask about pixel & conversions api →What we do
- Pixel installation and events
- Conversions API setup
- Event deduplication
- Domain verification
- Event testing
Boosted posts vs managed ads
Boosting posts vs a managed Meta Ads strategy.
Boosting is easy. Profitable advertising needs a plan.
| Factor | Boosted posts | Basic self-managed ads | Swati Web Technologies |
|---|---|---|---|
| Objective | Engagement only | Often the wrong one | Leads or sales |
| Creative | Existing posts | One or two ads | Many tested variations |
| Tracking | None | Pixel only | Pixel + Conversions API |
| Retargeting | No | Rarely | Full funnel retargeting |
| Optimisation | None | Occasional | Weekly testing and scaling |
What's included
What is included in Meta Ads management.
Every plan includes creative production, tracking, weekly optimisation and monthly reporting.
Your ad account, pixel and audiences stay in your name. Ad spend is paid directly to Meta.
Get a free consultation
Account audit
Audience research
Creative concepts
Ad design & video
AI-assisted variations
Lead form setup
Catalogue ads
Retargeting
Pixel & Conversions API
Weekly optimisation
Monthly report
Dedicated ads specialist
Industries
Marketing for every kind of business.
Lead generation for services, sales for online stores and bookings for hospitality and education — we adapt channels and messages to how your customers buy.
E-commerce & retailHealthcare & clinicsReal estateEducation & coachingHospitality & travelLegal & financeManufacturing & B2BStartups & D2C brandsLocal servicesSaaS & technology
Pricing
Meta Ads pricing.
Management fees are separate from ad spend. No lock-in contracts.
Meta Starter
For ad spend up to ₹1 lakh / US$1,500.
₹14,999 / month
International: US$199 / month
- 1–2 campaigns
- 6 new creatives per month
- Pixel setup
- Weekly optimisation
- Monthly report
Meta Growth
Most popularFor ad spend up to ₹4 lakh / US$5,000.
₹29,999 / month
International: US$399 / month
- Full funnel campaigns
- 12 new creatives per month
- Conversions API
- Retargeting and catalogue ads
- Monthly strategy call
Meta Scale
For larger budgets and multiple markets.
From ₹54,999 / month
International: from US$749 / month
- Advanced testing framework
- 20+ creatives per month
- Multi-market campaigns
- Custom dashboards
- Dedicated ads lead
Ad spend is billed by Meta directly. Prices exclude GST where applicable.
Are Facebook ads still worth it?
Yes. Facebook and Instagram remain among the largest advertising platforms, and they work well for building demand, generating leads and selling products — especially with strong creatives and accurate tracking.
How much should I spend on Meta Ads?
Many businesses start with ₹20,000–₹75,000 (around US$300–1,000) per month to test and scale from there. We recommend a budget based on your goals and margins.
What is the Conversions API?
It sends conversion events from your website server directly to Meta, improving tracking accuracy when browsers block cookies or pixels.
Do you create the ad images and videos?
Yes. We produce static, carousel and video creatives, and use AI to create more variations to test.
How long before results improve?
The first two to four weeks are a learning and testing period. Results usually improve as winning creatives and audiences are found.
Can you run Meta Ads and Google Ads together?
Yes. Many clients use both, with one strategy and one report covering all paid channels.