Health & wellness
Supplements, clinics, wellness and personal care products.
Overview
What is E-E-A-T content?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google uses these ideas to judge content quality — especially for “Your Money or Your Life” topics that can affect people’s health, finances or safety.
In these niches, generic content is not enough. Pages need accurate information, clear sources, real expertise and compliant claims, plus visible signals about who wrote and reviewed them.
We write content that meets those standards: research from reliable sources, careful wording around claims, author and reviewer information and trust pages that show who you are. We also build your industry’s advertising and platform rules into every piece.
At a glance
Compliance-Aware WritingClaims and wording checks
Author & Expert Review SignalsExpert reviewer process
Research & Fact-CheckingCitations and references
Good to know
In sensitive niches, one misleading claim can harm customers, trigger ad disapprovals or damage your reputation. Compliance is part of quality.
In short: Content that customers, Google and regulators can trust.
Why it matters
Who needs E-E-A-T and compliance content
These industries face higher expectations from Google and regulators.
Finance
Lending, investing, insurance and accounting.
Legal & professional
Law firms, consultants and advisers.
Adult & age-restricted
Retailers with strict platform and ad rules.
Education & childcare
Content read by parents and students.
Any regulated product
Where claims and wording are restricted.
What we do
Content that is accurate, sourced and compliant.
Every piece is written and checked to higher standards.
01
Compliance-Aware Writing
We document your industry’s rules — restricted claims, required disclaimers, banned words and platform policies — and build them into templates and checks for every piece of content.
Ask about compliance-aware writing →What we do
- Compliance rules document
- Claims and wording checks
- Required disclaimers
- Platform and ad policy alignment
- Banned-word checks
02
Author & Expert Review Signals
We add author bios, credentials and expert reviewers where appropriate, and set up a review workflow so qualified people approve sensitive content.
Ask about author & expert review signals →What we do
- Author bio pages
- Expert reviewer process
- Credentials and experience
- Last-reviewed dates
- Author schema
03
Research & Fact-Checking
We research from reliable, current sources, cite them clearly and fact-check every claim before publishing.
Ask about research & fact-checking →What we do
- Reliable source research
- Citations and references
- Claim verification
- Data and statistics checks
- Update schedule
04
Trust Pages
Trust pages show who you are and how you work: about, team, policies, returns, privacy, contact and FAQs — all important for E-E-A-T.
Ask about trust pages →What we do
- About and team pages
- Policies and terms
- Shipping and returns
- Contact and support info
- Trust FAQs
05
Sensitive Product Content
We write respectful, accurate product and category content for sensitive and age-restricted products, following platform rules while still helping customers choose.
Ask about sensitive product content →What we do
- Respectful, clear language
- Accurate specifications
- Age and safety notices
- Policy-compliant claims
- Discreet tone where needed
Generic vs E-E-A-T content
Generic content vs E-E-A-T content.
What changes when content is written for trust.
| Factor | Generic content | Risk | Our E-E-A-T content |
|---|---|---|---|
| Claims | Bold, unverified promises | Misleading customers, ad bans | Accurate, compliant wording |
| Sources | None | Low trust | Clear, reliable citations |
| Authorship | Anonymous | Weak E-E-A-T | Named authors and reviewers |
| Accuracy | Unchecked | Errors and liability | Fact-checked and dated |
| Trust pages | Missing or thin | Lower credibility | Complete and clear |
What's included
What is included in E-E-A-T content.
Every project includes a compliance rules document, sourcing, fact-checking and author signals.
We are not lawyers — for legal sign-off, content can be reviewed by your legal adviser.
Get a free consultation
Compliance rules document
Risk review
Source research
Fact-checking
Compliant writing
Author bios
Reviewer workflow
Trust pages
Disclaimers
Schema for authors
Review schedule
Content updates
Industries
Content for every industry.
We research your industry before we write — from technical B2B services to fashion, wellness and regulated niches where accuracy and compliance matter.
E-commerce & retailHealthcare & clinicsReal estateEducation & coachingHospitality & travelLegal & financeManufacturing & B2BStartups & D2C brandsLocal servicesSaaS & technology
Pricing
E-E-A-T content pricing.
Project and monthly options for sensitive and regulated industries.
E-E-A-T Review
Review your site’s trust and compliance signals.
₹19,999
International: US$279 · one-time
- Trust signal audit
- Content risk review
- Author and source check
- Compliance gaps
- Action plan
Trust Pages Package
Most popularRewrite or create your key trust pages.
₹34,999
International: US$449 · one-time
- About and team
- Author bio pages
- Policies and FAQs
- Compliance rules document
- 2 revisions
Ongoing E-E-A-T Content
Regular compliant content for your niche.
From ₹29,999 / month
International: from US$399 / month
- 4–6 articles or pages
- Sourcing and fact-checking
- Reviewer workflow
- Compliance checks
- Monthly report
Prices exclude GST where applicable. Final quotes depend on scope.
What does YMYL mean?
“Your Money or Your Life” describes topics that can significantly affect a person’s health, finances, safety or wellbeing. Google holds this content to higher quality standards.
Is E-E-A-T a ranking factor?
E-E-A-T is not a single ranking factor but a framework Google uses to assess quality. Signals that demonstrate it — expertise, sources, authorship, trust — help content perform better.
Do you work with adult or age-restricted businesses?
Yes. We write respectful, accurate and policy-compliant content for age-restricted retailers, following platform and advertising rules.
Can you guarantee legal compliance?
We follow the rules you provide and industry best practice, but we are not lawyers. For legal sign-off, content should be reviewed by your legal adviser.
Do you need our experts to review content?
For medical, financial or legal topics we strongly recommend a qualified reviewer from your team, and we set up a simple review workflow.
How often should content be reviewed?
Sensitive content should be reviewed at least once a year, or whenever regulations, products or evidence change.